Zapporrah had to stand out from its rivals due to the intense competition from other various fashion houses, both online and in-store. Additionally, we wanted to create something with an African aesthetic and feel while still giving the brand an air of modern opulence.

We set out to design something uncluttered and minimalist that was in line with top luxury fashion house trends. For the logo we opted for a  gorgeously crafted serif font to create a beautiful logotype. We made sure to leave a lot of breathing room around the logo to make it the main focal point. 

Our next decision was to select a black and white color palette, again to keep the brand simple and minimalist. Black was also an obvious choice because it is a wonderful representation of the African people as well as being the most sophisticated colour there is. 

To represent the diversity and richness of the African continent, we finished off the design by incorporating a subtle zebra print across multiple brand assets.