Launching a new product in the already saturated Zimbabwe beverage market was always going to be a tough task. In order to be successful, we had to combine Minute Maids existing good market share, with great eye-catching visuals to get the attention of the viewing public. We also had to make sure that everything we created was done so in accordance with the global Minute Maid brand guidelines.

We decided to make the campaign a very visual one, making sure that our images did all the talking. The images were then accompanied very simple but witty copy so as not to overpower them From the outset. Another thing that we agreed with the client was that all our deliverables should have a local feel to them. We wanted all our visuals to be relatable to consumers despite them being for an international brand. We went to great lengths to achieve this and we were happy with the results.